What’s Trending in Web3?
Real-World Use Cases Are Driving the Need for Digital Identities Across Web2 and Web3
Many of us still associate blockchain with crypto, tokens, and trading, but Web3 has evolved into something much bigger. Today, blockchains power real-world products that consumers and businesses use every day, from loyalty programs and ticketing to product verification and creator platforms.
At WebUnited, we view this as the beginning of a new phase in internet innovation, one where Web3 and Web2 will work in tandem.
Why Does This Matter for Domain Registrars?
As new Web3 projects go mainstream, companies require human-readable names and digital identities that function seamlessly in both Web2 (the traditional web) and Web3.
Web3 alone isn’t enough.
Brands still need a Web2 presence to reach mainstream audiences—think SEO, websites, email, and apps that live on the existing internet.
At the same time, Web3 is unlocking new use cases like NFTs, tokenized communities, decentralized apps, and blockchain-enabled loyalty programs.
The smartest brands are building in both spaces simultaneously—and they need domain solutions that offer consistent branding and work seamlessly across both ecosystems.
“This is where WebUnited’s domain mirroring comes in.
With WebUnited, registrars can offer their customers a single domain that works in both Web2 and Web3. It’s a simple, powerful way for companies to:
Use their .com, .info, .buzz, .io or any other Web2 domain for robust websites and email and, mirror those same domains to Web3, unlocking wallet compatibility, IPFS and decentralized hosting websites, blockchain integrations, and decentralized innovation”
Contact WebUnited to learn how you can offer Web3 domain mirroring on your registrar or reseller platform.
Here’s A Look at What’s Trending in Web3 Now
The use cases for blockchain are multiplying fast. Here’s a sample of some innovative projects in Web3.
🎁 Loyalty, Fan Engagement & Brand Communities
Web3 is redefining loyalty and engagement. It’s no longer about points—it’s about ownership, rewards, and direct fan-to-brand connections. Blockchain is becoming a digital tool revolutionizing fan loyalty in sports.
Socios.com: Fan engagement platform
Built on the Chiliz blockchain, Socios partners with sports organizations, like football clubs and esports teams. The platform allows teams to offer fan tokens for exclusive access to team activities, voting rights, and rewards such as merchandise and match tickets.
🎟️ Ticketing & Events
Blockchain is modernizing ticketing with better fraud protection, resale control, and fan verification.
Sports Illustrated Tickets: A self-service event management and blockchain ticketing platform that uses blockchain technology through its "Box Office" platform to offer a primary ticketing solution, including NFT tickets. Polygon powers the platform to disrupt the traditional ticketing industry with major innovations in the space.
🤑 Digital Wallets
Wallets are the key to unlocking many things in Web3. Metamask is one of the most popular wallets. It’s very user-friendly and packed with power. We love the MetaMask wallet because it’s simple to use and features the “Freename Snap”. Adding the Snap to your wallet will automatically resolve Web3 domain names from trusted domain providers to the domain owner’s wallet. This makes it easy for you to transact using your MetaMask wallet with a domain name instead of a long wallet address.
Domain connection:
MetaMask, with the Freename Snap enabled, will automatically recognize your Web3 mirrored domain if you’ve connected it to your wallet address. When your YourDomain.com is mirrored to Web3, connect your wallet address to your domain name in the domain management section in your registrar account.
💬 Social & Creator Platforms
The next wave of social media is creator-first, decentralized, and token-enabled.
Lens Protocol is a decentralized social media protocol built on the Polygon network (an Ethereum Layer 2). Its goal is to address issues of data ownership and censorship common in traditional social media.
📦 Supply Chain & Product Verification
Blockchain is providing transparency and trust in global supply chains.
Aura: Aura is a Blockchain Consortium that provides a platform for luxury brands to create secure, digital passports for their products, ensuring transparency and authenticity throughout the supply chain and beyond. Aura already has over 50 million products registered on its platform.
Domain connection:
Verification experiences require easy, trusted ways for consumers to verify authenticity. Blockchain powers the backend; domains (human-readable addresses) can deliver the user experience both in Web2 and Web3.
The WebUnited Advantage: Web2 + Web3, Together.
Web3 and Web2 are complementary—not competitive.
The future is about interoperability, not isolation.
Web3 companies need a Web2 presence to reach the mainstream today—but they also need Web3 capabilities to innovate for tomorrow. WebUnited domain mirroring bridges that gap.
One domain, two worlds:
A single name that works across both the blockchain and the traditional internetSimple for registrars:
No need to build Web3 infrastructure from scratch—WebUnited makes integration and domain management for your registrant simple.Future-proof for customers:
Give brands, businesses, and individuals a seamless way to carry their digital identity across ecosystems. One domain, one brand, two worlds.
Ready to Offer Your Customers the Next Generation of Digital Identity?
Contact WebUnited to learn how you can offer Web3 domain mirroring to your registrar or reseller platform.